2023 - 2024
Web Design
Web App Design
Visual Identity
Gamified digital platform centered around mystery unboxing, battles, and NFT discovery.
Problem
UNBX combines unboxing, live battles, progression, and marketplace browsing—all interaction-heavy systems competing for attention.
Without careful structure, this mix risks becoming overwhelming, confusing, or fatiguing for users.
The challenge was creating a visually rich, engaging experience that stays intuitive and easy to navigate and return to.
Solution
Key moments like unboxing, battles, and wins get prioritized through scale, contrast, and motion to keep attention on the action.
Distinct modes for unboxing, battles, and marketplace browsing let users switch between high-energy play and exploration without confusion.
Bold visuals layer onto familiar navigation and layouts, making the platform easy to learn while feeling playful and alive.
Homepage
Box Page & Contents
Box Contens
Marketplace
Conclusion
High-stakes moments like battles and reveals stay front and center, without cluttering the bigger picture.
UNBX feels alive and competitive, but always navigable and reliable for users who come back often.
Box Battles
2v2 Battle
Ongoing 2v2 Battle
2v2 Battle Video
UI/UX Design
Filip Aleksić
Visual Identity Design
Darko Tomić
Motion Design
Nebojša Mundžić
3D & Graphic Design
Milica Gajić
Design Direction
Miodrag Karalejić
